Winter Smile Offer terms and conditions

These terms apply to the Winter Smile Offer at William Place Dental Aesthetics, 12 William Place, Bow, London E3 5ED. William Place Dental Aesthetics is a trading name of Preventdent Limited, registered in England, company number 06727125.

1. The offer

• Boutique™ whitening: £100 off. Usual price £341, offer price £241. This includes laboratory-made trays, the full course of whitening gels and a review appointment.
• Composite bonding: £100 off each tooth. Usual price £366 per tooth, offer price £266 per tooth. There is no limit on the number of teeth.

2. Offer period

To qualify, you must book your Winter Smile Offer assessment (see clause 4) on or before 20 December 2026.

Any treatment plan from that assessment shows the offer price and is valid for 3 months from the date of the assessment. To receive the offer price, accept the plan, book your whitening or bonding appointment and pay for the treatment within those 3 months. After that, our usual prices apply.

3. Participating dentists

The offer is available only with selected dentists and for selected treatments. Some dentists offer whitening only and some offer both. Please ask reception which dentists are taking part.

If your dentist doesn’t provide composite bonding, or feels another clinician is better suited to your treatment, you may be referred internally to another participating clinician at William Place for your bonding. The offer price still applies, and the assessment fee is still paid once only (see clause 4).

4. Assessment

Before any cosmetic treatment you need an assessment with your dentist. To qualify for the offer, you must book the Winter Smile Offer Comprehensive Oral Health Assessment (£54, X-rays included). When booking online, choose “0. WINTER SMILE OFFER – Comprehensive Oral Health Assessment” under Dental check-up. Other appointment types, including the off-peak assessment, do not qualify.

• You pay the assessment fee once only, even if you go on to have both whitening and bonding.
• The fee is a separate charge for the assessment. It is not deducted from your treatment cost and is non-refundable.
• If you have had a check-up with us in the last 6 months, you do not need to pay for another assessment.

5. Dental fitness and clearance

The offer is subject to a full assessment. Cosmetic treatment only goes ahead if you are dentally fit and your dentist is happy that it is right for you. If you need other treatment first, for example for decay, gum disease or a hygienist visit, it must be completed before cosmetic treatment begins and is charged at our usual fees. Your dentist may decline to go ahead if the treatment is not clinically appropriate.

6. Treatment

More than one appointment may be needed. Whitening does not change the colour of existing fillings, crowns, veneers or bridges, which may need replacing at our usual fees to match your new shade. Results vary from person to person, and your dentist will talk you through what to expect before you go ahead.

7. Payment to secure your appointment

Full payment of the offer price is required to secure your treatment appointment. In line with our practice policies:

• Your payment transfers to a new appointment if you reschedule with at least 48 hours’ notice.
• If you miss an appointment, or reschedule with less than 48 hours’ notice, the payment for that appointment is non-refundable.
• If your dentist advises that treatment cannot go ahead for clinical reasons, the unused part of your payment will be refunded.

8. Finance

Finance through Tabeo is available on treatment over £1,000, subject to status and approval. Preventdent Limited is authorised and regulated by the Financial Conduct Authority (FRN 843861). We are a credit broker, not a lender.

• To use finance at the offer price, your application must be approved and your finance agreement signed while your treatment plan is still valid (3 months from your assessment).
• If your application is declined, you keep the offer price by paying in full while your plan is still valid.
• The £1,000 minimum applies to the offer price, so your treatment must come to over £1,000 after the discount. For example, bonding on 4 teeth (£1,064) or whitening with bonding on 3 teeth (£1,039) is eligible; whitening on its own (£241) is not.

Finance agreements must be accepted and signed before treatment begins. See fees and finance.

9. Other offers

The offer can be combined with other offers and with membership plan benefits. It cannot be applied to treatment already started or paid for before the offer was announced, and it has no cash value.

10. Private treatment only

The offer applies to private treatment only. It does not apply to NHS treatment.

11. Changes to the offer

We may withdraw or change the offer for new bookings at any time. If you have already booked your Winter Smile Offer assessment, you keep the offer price for the life of your treatment plan. Your statutory rights are not affected.

Questions

Call us on 020 8821 2830 or ask at reception. You can read about the offer in our Winter Smile Offer post.