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  • To listen to your dental problems and to explain treatment and solutions in a way you understand.

  • To respect your dignity and the choices you make.

  • To co-operate with other health care colleagues so as to act in your best interest.

  • To follow the latest cross-infection and other safety guidelines to ensure you are safe in our care.

  • To do all we can to keep to appointment times as we understand your time is valuable.

  • To explain NHS, private and hygienist charges

  • To recommend a date for your next dental check-up and hygienist re-care.

  • To collect payments and deposits before we book your next appointment

Bow Dental, E3 Dentist, Roman Road Dentist


  • To follow our advice about your home care routine.

  • To make a note of your appointments and provide at least 48 hours notice if you cannot come to a scheduled appointment, so that we can offer it to another patient

  • To pay the charges presented for assessments and treatment before each visit as requested

  • To follow the advice we give you after treatment.

  • To pre-book your next check-up and hygienist appointments so that you get the appointment that best suits you.

  • To respect our team members, just as we respect you as a patient. Abusive or intimidating behavior will lead to de-registration from our practice.


NHS Appointments – 4 hours/day

Our NHS funding allows our dentists to provide approximately 4 hours of NHS care Monday - Friday.

  • Full advance payment of the NHS Band 1 charge is required before your NHS assessment.

  • Full payment of your NHS Band 2 or Band 3 charge is required at your assessment appointment before further appointments can be booked.

Bow Dental, E3 Dentist, Roman Road Dentist

NHS Availability

We have funding for approximately 6000 patients but demand for NHS care far exceeds this. 

  • NHS Care is prioritised for patients who pre-book

  • NHS Care is withdrawn for patients who miss appointments or cancel with less than 48 hrs notice

  • New patients who miss their first NHS appointment will not be offered any further NHS appointments


NHS Waiting Times

There is a long wait for appointments as our dentists already have NHS care booked for a large number of regular patients.  Alternatively, a list of other NHS dentists is available HERE.

Our policy towards future NHS care.

Demand for NHS care is high!  We maintain access for regular attenders and new patients as follows:

  1. We ask you to pre-book and make a note of your next routine check-up appointment before leaving. 

  2. We will send you ONE reminder by email.

  3. We will de-register you if you do not attend for a check up within 6 months of the date it was due.

  4. Re-activation is not guaranteed and depends on NHS availability at the time of contact.


Private Appointments .

  • Implants, teeth whitening, orthodontics and other cosmetic treatments are only available privately

  • Patients who do not wish to wait for routine NHS care have the option of private routine dental care. A check-up costs £54 including 2 X-rays

  • A advance payment is required to secure appointments


Hygienist Appointments

  • Regular visits to our hygienist will help you to maintain good oral health.

  • Payment in full is required to secure appointments.


Please keep your appointments

  • Advance payment is required to secure an appointment for private dental or hygienist care. This will be transferred if the appointment is rescheduled with at least 48 hours’ notice; we regret that it is non-refundable if appointments are missed or rescheduled with less than 48 hours’ notice.

Please pre-book your next appointments

  • Regular patients are advised to schedule their next check-up and hygienist appointments in advance.


Emergency Appointments

We reserve emergency slots for patients in the following circumstances:

  • Trauma

  • Facial Swelling

  • Bleeding after treatment

Urgent Appointments

Appointments for all other conditions depend on availability.


NHS Entitlement

If you have had a course of treatment in the past 2 months you are entitled to NHS care.

Private Emergencies

  • An emergency or urgent assessment appointment costs £54 and includes 2 small x-rays.

  • The dentist will advise you of additional treatment charges once your condition has been assessed.


Advance Payments Policy

Advance payment is required to secure an appointment for private dental or hygienist care. This will be transferred if the appointment is rescheduled with at least 48 hours’ notice; we regret that it is non-refundable if appointments are missed or rescheduled with less than 48 hours’ notice.

Fair Notice Policy

Appointments cancelled with less than 48 hours notice and missed appointments deny other patients access to care; therefore we operate a fair notice policy to enable us to look after as many of our patients as possible.


Need to re-schedule or cancel?

As a courtesy to patients waiting for appointments please give us at least 48 WORKING HOURS’ NOTICE to reschedule an appointment. If sufficient notice is provided, your advance payment will be re-allocated to your re-scheduled appointment.


We do understand that sometimes emergencies come up and schedules change at the last minute.  If you are unable to provide the notice outlined above the following apply:


TREATMENT UNDER PRIVATE CARE – Your advance payment will be lost.  


TREATMENT UNDER NHS CARE - NHS funding is limited and we have a waiting list of patients.  If you do not provide 48 hours’ notice and/or miss 2 appointments, NHS care will no longer be available to you.  NHS England will be notified and you will be asked to make other arrangements for your care. A list of other NHS dentists is available from reception.

48 hours



William Place Dental Aesthetics does not offer credit and we require payment balances to be settled at each appointment. Where treatment incurs a laboratory fee, at least 50% of the total fee is due at the appointment where impressions are taken. Fees for Dental Implants, Invisalign teeth straightening and other advanced services are taken in stages with prior agreement.



Finance is available for treatments over £1000 and a minimum deposit may also be required.  Finance agreements must be accepted and signed before treatment commences.


NHS band 2 and band 3 treatment

For NHS bands 2 and 3, full payment is required at the time of booking treatment.  We regret that we are no longer able to schedule appointments without advance payment.


Our policy towards unacceptable behaviour


Our team has the right to be treated with respect and politeness, and to work without fear of violent, abusive and/or intimidating behaviour. 


Any guest not complying with this policy will immediately be refused any further care and be de-registered on our database. Further action may be taken if necessary.

Our full Zero Tolerance Policy can be found HERE. 

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