Practice policies
What you can expect from us, and what we ask of you
As an independent, family-led practice we believe in transparency. These policies keep every visit running smoothly — for you, for other patients, and for our team.
Our commitment, and yours
We will
Our commitment to your oral health
- Listen to your dental problems and explain treatment in a way you understand.
- Respect your dignity and the choices you make.
- Co-operate with other healthcare colleagues to act in your best interest.
- Follow the latest cross-infection and safety guidelines to keep you safe in our care.
- Do all we can to keep to appointment times — we know your time is valuable.
- Explain NHS, private and hygienist charges.
- Recommend a date for your next check-up and hygienist re-care.
- Collect payments and deposits before booking your next appointment.
We ask you to
Your commitment to your oral health
- Follow our advice about your home-care routine.
- Note your appointments and give at least 48 hours' notice if you can't attend.
- Pay the charges for assessments and treatment before each visit, as requested.
- Follow the advice we give you after treatment.
- Pre-book your next check-up and hygienist appointments.
- Respect our team, just as we respect you.
NHS care
NHS appointments — around 4 hours a day
Our NHS funding allows our dentists to provide approximately 4 hours of NHS care, Monday to Friday.
- Full advance payment of the NHS Band 1 charge is required before your NHS assessment.
- Full payment of your NHS Band 2 or Band 3 charge is required at your assessment appointment, before further appointments can be booked.
NHS availability
We have funding for approximately 6,000 patients, but demand for NHS care far exceeds this.
- NHS care is prioritised for patients who pre-book.
- NHS care is withdrawn for patients who miss appointments or cancel with less than 48 hours’ notice.
- New patients who miss their first NHS appointment will not be offered any further NHS appointments.
NHS waiting times
While we are a private practice that offers some NHS treatments, we regret that we are currently unable to offer any additional NHS appointments, and we do not operate a waiting list. Our limited allocation is strictly reserved for existing patients already undergoing treatment, and those who already have scheduled NHS appointments.
Understanding NHS dental care
NHS dental care operates differently from NHS GP services — there is no permanent patient registration with an NHS dentist. Treatment is provided on a treatment-by-treatment basis, depending on availability and government funding. There is no such thing as an “NHS patient” or being “registered on the NHS” under the current contract.
At present, NHS dental funding only covers care for about 40–50% of England’s population.
Our policy towards future NHS care
- Pre-book your next routine check-up before leaving, and make a note of the date.
- Look out for your reminder — you will receive one reminder by email.
- If you do not attend a check-up within six months of its due date, your record may be archived.
This is due to constraints within our NHS contract: only 3 of our 9 surgeries are NHS-funded, and we are projected to exceed our strictly capped annual NHS allocation. We have campaigned for increased funding with NHS England and our local MP, without success.
Private care
- Implants, teeth whitening, orthodontics and other cosmetic treatments are only available privately.
- If you’d rather not wait for routine NHS care, private routine dental care is available. A check-up costs £54, including 2 X-rays.
- An advance payment is required to secure appointments.
Hygienist appointments
Regular visits to our hygienist help you maintain good oral health. Payment in full is required to secure appointments.
Please keep your appointments
Advance payment secures an appointment for private dental or hygienist care. It transfers if the appointment is rescheduled with at least 48 hours’ notice, but is non-refundable if appointments are missed or rescheduled with less notice.
Emergency appointments
We reserve emergency slots for patients with:
- Trauma
- Facial swelling
- Bleeding after treatment
Appointments for all other conditions depend on availability. If you have had a course of treatment in the past 2 months, you are entitled to NHS care.
A private emergency or urgent assessment appointment costs £54 and includes 2 small X-rays. The dentist will advise you of any additional treatment charges once your condition has been assessed.
Outside our working hours, please contact NHS 111.
Late cancellations & missed appointments
48hrs
As a courtesy to patients waiting for appointments, please give at least 48 working hours' notice to reschedule. With sufficient notice, your advance payment is re-allocated to the rescheduled appointment.
Appointments cancelled with less than 48 hours’ notice, and missed appointments, deny other patients access to care. We therefore operate a fair notice policy so we can look after as many of our patients as possible.
If a first NHS appointment is missed or cancelled with less than 48 hours’ notice, we regret that we will not be able to offer another NHS appointment at this practice.
Even where more than 48 hours’ notice is given, it may not always be possible to rearrange NHS appointments, due to extremely high demand and limited availability.
Treatment under private care — your advance payment will be lost.
Treatment under NHS care — NHS appointments are very limited. If less than 48 hours’ notice is given and/or two appointments are missed, we will no longer be able to offer further NHS appointments, and you may be asked to make alternative arrangements. A list of other NHS dental providers is on the NHS website.
Payment policy
Fees
William Place Dental Aesthetics does not offer credit, and we require payment balances to be settled in advance.
Finance
Finance is available for treatments over £1,000, and a minimum deposit may also be required. Finance agreements must be accepted and signed before treatment commences. See fees and finance.
NHS Band 2 and Band 3 treatment
Full payment is required at the time of booking treatment. We regret that we are no longer able to schedule appointments without advance payment.
Respect & zero tolerance
Our team has the right to be treated with respect and politeness, and to work without fear of violent, abusive and/or intimidating behaviour.
Any guest not complying with this policy will immediately be refused any further care and be de-registered on our database. Further action may be taken if necessary.
Read our full Zero Tolerance Policy (PDF)
Complaints
We would much rather hear about a problem than have you leave unhappy. Please raise concerns with the practice in the first instance.
Read our complaints procedure (PDF)
Freedom of information
As an NHS provider we publish a Publication Scheme under the Freedom of Information Act.
Read our Publication Scheme (PDF)
Your data
We handle personal data in line with UK GDPR. See our privacy policy.
Regulation
Our clinicians are registered with the General Dental Council. The practice is registered with and inspected by the Care Quality Commission.
Still have a question?
Our FAQs explain check-ups, hygienist visits, the 48-hour notice rule and NHS access in plain language.